At the end of 2018, the following rules were added to SmartMLS Rules & Regulations
Section 4.1.7 Listing Remarks, Sensitive and Regulated Data.
Listings Must be Complete and Accurate. Each Listing Filed with the Service must be complete and accurate in every detail reasonably ascertainable by the Listing Broker/Agent. Listing Data shall not be entered into the System in a manner that it is misleading to other Participants or consumers.
Restrictions on Company, Broker and Third Party Information in Listing Data, Images and Virtual Any information, image or virtual tour that identifies or provides contact information for the Listing Agency, Listing Agent, Seller or Third Party Vendor, or provides a link to a web-page that identifies or provides contact information for the Listing Agency, Listing Agent, Seller or Third Party Vendor shall appear only in data fields specifically intended for that purpose. This restriction applies to, but is not necessarily limited to, mailing, email and physical addresses, Internet (URLs), telephone numbers, voicemail numbers, fax numbers and any information or image that could be used to identify or contact the Listing Agency, Listing Agent, Seller or Third Party Vendor.
Restrictions on Promoting, Marketing or Offering Services and Products within Information allowed in Listing Reports, on Photographs or contained in Virtual Tours is restricted to information that describes the Listed Property, its amenities and the neighborhood. No information that is intended to, or which could be construed to, promote, market or offer any product or service, including but not limited to, home inspections, mortgage services, appraisal services, relocation services, construction or development services or the Participant’s or Subscriber’s real estate brokerage services shall be included in Listing Reports, Photographs or Virtual Tours.